The Teralta

The Teralta understands its location and the architect chose to stand out by fitting it. Its front facade has the feel of a high-end 1950s department store, and that is perfect for El Cajon Boulevard. The building’s lighted nameplate on the front facade adds to its 1950s ambience. The Teralta name is also replicated on the historic blade sign retained from the previous structure, and blade-style signage is still commonly found up and down the boulevard. It’s prominent northeastern corner impresses with its cantilevered angular awning, topped by curved upper stories. Paired with its recessed windows, it is architecturally interesting and avoids subjecting the public to a dull, flat façade. Additionally, the building either duplicated or retained the second-story corner, multi-light windows of the original structure. In fact, some consideration could be given to nominating it for adaptive re-use and preservation (windows/blade sign). It’s an architectural winner for El Cajon Boulevard.